Course Description

Module 2 focuses on narrowing the market for your product/idea, within the following topics:

  • Value Chain
  • TALC
  • Market Type
  • Segmentation

The most important thing for you to focus on in this module is to get a very good idea of your market. You’ll use a number of techniques to confirm the Market Type, the Value Chain, and Segmentation approach that you’ll take, as well as get a good understanding of the Technology Adoption Life Cycle to determine where your customers sit along this continuum.

New Ventures BC

Course curriculum

  • 1

    Module 2 Introduction

    • Introduction

  • 2

    Module 2 Worksheets

    • Download Module 2 Worksheets

  • 3

    2.1 Value Chain

    • Video Intro w/ Ralph Turfus

    • Topic Introduction

    • Value Chain

    • Value Chain (mobile option)

  • 4

    2.2 Technology Adoption Life Cycle

    • Video Intro w/ Ralph Turfus

    • Topic Introduction

    • Technology Adoption Life Cycle

    • Technology Adoption Life Cycle (mobile option)

  • 5

    2.3 Market Type

    • Video Intro w/ Ralph Turfus

    • Topic Introduction

    • Market Type

    • Market Type (mobile option)

  • 6

    2.4 Segmentation

    • Video Intro w/ Ralph Turfus

    • Topic Introduction

    • Segmentation

    • Segmentation (mobile option)

  • 7

    Module 2 Summary

    • Module 2 Quiz

    • Wrap-up

  • 8

    Additional Resources

    • Additional Resources

    • Glossary (text)