Course Description

This module focuses on confirming and sizing your opportunity, within the following topics:

  • Market Sizing TAM/SAM/TM
  • Sales Funnels
  • Competitive Landscape
  • Ideal Customer
  • MVP (Product Roadmap)

New Ventures BC

Course curriculum

  • 1

    Introduction

    • Introduction

  • 2

    Module 4 Worksheets

    • Download Module 4 Worksheets

  • 3

    4.1 Total Addressable Market

    • Video Intro w/ Ralph Turfus

    • Topic Introduction

    • Total Addressable Market

    • Total Addressable Market (mobile option)

  • 4

    4.2 Sales & Prospects

    • Topic Introduction

    • Sales & Prospects

    • Sales & Prospects (mobile option)

  • 5

    4.3 Competitive Landscape

    • Topic Introduction

    • Competitive Landscape

    • Competitive Landscape (mobile option)

  • 6

    4.4 Ideal Customer Characteristics

    • Topic Introduction

    • Ideal Customer Characteristics

    • Ideal Customer Characteristics (mobile option)

  • 7

    4.5 Product Roadmap + MVP

    • Video Intro w/ Ralph Turfus

    • Topic Introduction

    • Product Roadmap + MVP

    • Product Roadmap + MVP (mobile option)

  • 8

    Additional Resources

    • Additional Resources

    • Glossary (text)

  • 9

    Module 4 wrap up

    • Module 4 quiz

    • Module 4 summary